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Top 4 Benefits of Working the Larger Group Market

"As a broker, can you think of an easier way to meet your professional and financial goals?"

There are not many brokers who get into the business without goals and aspirations:

Financial attainment and freedom.

Acquired prestige as a knowledgeable professional.

Sound familiar? Whatever your goals or stage in your career, there is always room for more.

If you want to obtain more in the quickest amount of time, strongly consider the larger group health market.

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Here are the top 4 reasons why:

1. IT'S AN EASY IN

Almost every larger employer (50+ employees) annually shops their company’s health insurance. Rapidly rising rates....

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2. GROUP HEALTH OPENS THE DOOR TO OTHER PROFITABLE SALES

There are a lot of needs that are begging for solutions within the corporate world, whether that world employs...

 

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3. THE LARGER GROUP HEALTH MARKET OFFERS LONG TERM FINANCIAL STABILITY

It is a proven fact that the more products you have in place within a group the less likely it is that some other broker will...

 

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4. COMMISSIONS ARE RECURRING AND HIGH, PERHAPS HIGHER THAN ANY OTHER PRODUCT LINE.

 

To put things into perspective:
• What’s the average commission on a home owner’s or auto policy?
• How often do you dig up on your own a million dollar life policy or........

 

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Our Commitment to Your Success

There are a lot of open doors for viable solutions to an age-old problem.  Ever rising health insurance costs for employers.  MBA is here to help you enter this lucrative market.

We will help you understand and break into this unique opportunity in the coming few weeks by demonstrating:

   How to easily line up group health prospects and get in that open door.
  What you need to know to quote and present a competitive health plan.
   The one trick that quickly turns a single group health sale into profitable ancillary sales.

 

After this series you'll be armed with all that you need to know and do to successfully sell the large group cases. Employers will love you for the money you save them - and you'll love the high commissions.

There is no obligation, no quotes and no cost. All you need to do is sign up!

Don’t Wait! Don’t Miss Out!

   Learn everything you need to know to quickly enter the profitable group health market!
   See what a competitive group plan looks like, how to quote it and how to sell it!


1. It’s an “easy in”.

Almost every larger employer (50+ employees) annually shops their company’s health insurance. Rapidly rising rates and diminishing benefits have traditionally caused them to shop this aspect of company insurances more than any other.

With very little work this easily opens a lot of doors you wouldn’t otherwise get through. Furthermore, local employers like local expertise. They welcome the neighborhood broker who can answer service questions or help with the employee enrollment process. All you have to do is be ready with competitive products at the appropriate time.

2. Group health opens the door to other profitable sales.

There are a lot of needs that are begging for solutions within the corporate world, whether that world employs 50 or 5,000. CEOs and business owners want to retain key employees or prepare themselves for the future. Employees need guidance during life changes, such as an impending retirement, the buying of a new house or the birth of a child.

If you wander the halls of your group clients under the guise of service, you’ll be surprised what you uncover and how much more you can sell – just because you’re accessible.

With very little work this easily opens a lot of doors you wouldn’t otherwise get through. Furthermore, local employers like local expertise. They welcome the neighborhood broker who can answer service questions or help with the employee enrollment process. All you have to do is present your own insurance lines and solutions – the same products you currently sell – when the need arises…and it will!

• Key Person Insurance
• Buy/Sell Agreements
• Deferred Compensation
• Disability
• Estate Planning
• Retirement Plans
• P&C Products – Both Business and Personal

…the list could go on and on. MBA doesn’t provide these products, but with the group health business already captured you’ll be in a position to favorably present your own policies and services.

Each easy cross-sell has the potential to be very profitable as now you, the group health broker, are a trusted resource. Make one sale and it won’t be long before everyone wants to talk to you just because you are the tacit face of insurance within a group client’s company.

3. The larger group health market offers long term financial stability.

It is a proven fact that the more products you have in place within a group the less likely it is that some other broker will be stealing your business. With a competitive group health plan, a passion for service and additional products in place, employers think twice about switching brokers. MBA, for example, has an average client retention rate of 12 years.

Group health is rarely a stand-alone product. With today’s tax codes a group health plan almost always immediately calls for HSAs, COBRA administration and the like. In addition you’ll be finding a lot of ancillary sales.

That’s a good, stable building block for a broker’s income. Year after year the same commission is paid the broker and year after year the deep well for cross-sells keeps on giving.

In the meantime, adding new groups just keeps the broker’s income growing to the upside.

4. Commissions are recurring and high, perhaps higher than any other product line.

To put things into perspective:

• What’s the average commission on a home owner’s or auto policy?
• How often do you dig up on your own a million dollar life policy or high 6-figure annuity?
• How easy is it to scrape up new business?

Contrast that with the group health broker. MBA, for example, pays brokers handsomely (on average $25 per employee per month) for every group they sign up. On top of this are your multiple cross-sells for several product lines. With a good base group health income and constant cross-sells, a commission from one group can rack up quickly.